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Have you ever wondered why certain businesses get their logo on the highway signs that tell you what’s coming up at the next exit and some don’t? It’s not random. There’s actually quite a bit that goes into it. The businesses have to buy the space which can cost anywhere from $500 to a few thousand dollars per year. They also have to make their logo fit an exact size which adds on an extra cost. There are also regulations depending on the type of business such as they must be no further than x amount of miles from the highway, operate at least so many hrs a day and so many days a week, have all necessary health permits, and some may even be required to have a public telephone. Crazy right! Read full article >>