
Rihanna‘s Fenty Beauty is making history in the beauty industry with its latest move. Announced Thursday, it will serve as a premium partner of the Olympics and Paralympics, becoming the first beauty brand to collab with these sporting events.
“Tried to tell yall….we outside all 2024,” she shared on social media. “PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby.”
Per the terms, Fenty Beauty will provide makeup kits to 600 volunteers aged 18 to 21 years old who will be awarding medals to the Olympic and Paralympic athletes. They will be given tutorials on how to create a look for the events, with their outfits designed by Louis Vuitton Moet Hennessy (LVMH). The brand will also make appearances at events and initiatives, and participate in interactive experiences intended to bring fans and athletes together, per a press release.
“I want everyone to feel beautiful, recognized, and empowered,” Rihanna said in a statement, per People. “No matter their ethnicity, culture, skin tone or style.”
The Paris Summer Olympics start July 26, while the Paralympics begin Aug. 28.
Copyright © 2024, ABC Audio. All rights reserved.
Related Posts
Post Malone fronts Nirvana at ‘SNL50 Homecoming Concert’
February 15, 2025
Peacock Media LLCThe SNL50 Homecoming Concert special streamed live on Peacock Friday from New York…
Miley Cyrus, Sabrina Carpenter confirmed as performers on ‘SNL50’ anniversary special on Feb. 16
February 14, 2025
NBC UniversalFriday night at New York's Radio City Music Hall, Miley Cyrus is scheduled to perform…
Chappell Roan celebrates ‘Pink Pony Club’ anniversary: ‘Scared the hell out of me’
February 14, 2025
Maya Dehlin Spach/FilmMagicAfter Chappell Roan performed "Pink Pony Club" at the Grammy Awards, the…
Lily Collins shares family photo after welcoming 1st child
February 14, 2025
Dave Benett/WireImageLily Collins is celebrating all the love this Valentine's Day with her…
Selena Gomez gives first joint interview with Benny Blanco: ‘I feel seen. I feel respected’
February 14, 2025
Petra CollinsSelena Gomez and her fiancé, Benny Blanco, have given their first joint interview to,…
New dating series ‘Muslim Matchmaker’ streaming on Hulu
February 14, 2025
Disney/Ramona RosalesYou can watch Muslim American singles find their lifelong partner in the new…
Sam Smith drops new Valentine’s Day single ‘Love Is a Stillness’
February 14, 2025
Collier SchorrHappy Valentine's Day! Here's your present: Sam Smith has dropped a brand-new single,…
Måneskin’s Damiano David shares video for ‘Nothing Breaks Like a Heart’ cover
February 14, 2025
Sony Music Italy/Arista RecordsMåneskin frontman Damiano David has shared a video for his cover of…