
Scarlett Johansson has taken legal action against an AI app that used her name and likeness in an online advertisement without her permission.
The 22-second ad, posted on X, formerly known as Twitter, and has since been taken down, used an image-generating app called Lisa AI: 90’s Yearbook & Avatar, to take real footage of Johansson and generate a fake image and dialogue for her.
“We do not take these things lightly. Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have,” Johansson’s attorney, Kevin Yorn said in a statement obtained by Variety.
The ad, per Variety, opened with an old behind-the-scenes clip of Johansson from the set of Marvel’s Black Widow, saying, “What’s up guys? It’s Scarlett and I want you to come with me … ” A graphic then “covers her mouth and the screen transitions into AI-generated photos resembling the actor. A fake voice imitating Johansson then continued speaking, promoting the AI app,” per the outlet.
“It’s not limited to avatars only. You can also create images with texts and even your AI videos. I think you shouldn’t miss it,” urged a voice made to sound like Johansson.
Fine print under the advertisement read, “Images produced by Lisa AI. It has nothing to do with this person.”
Johansson isn’t the first celebrity to have their name and likeness falsely depicted. A month ago, Tom Hanks warned fans about a fake advertisement using an artificial intelligence-generated version of his likeness without his permission.
“BEWARE!! There’s a video out there promoting some dental plan with an AI version of me,” Hanks wrote on his Instagram Story over a photo from the deepfake ad. “I have nothing to do with it.”
Copyright © 2023, ABC Audio. All rights reserved.
Related Posts
Judge rules Kelly Clarkson’s ex-husband owes her $2.6 million for “unlawfully” negotiating deals for her
December 1, 2023
Kelly Clarkson and Brandon Blackstock in early 2020; David Crotty/Patrick McMullan via Getty…
Music notes: Ariana Grande, Olivia Rodrigo and more
December 1, 2023
Bowen Yang has nothing but nice words to say about Ariana Grande. The Saturday Night Live cast…
‘Home Alone’ star Macaulay Culkin honored during Walk of Fame ceremony
December 1, 2023
Amy Sussman/Getty ImagesMacaulay Culkin received a Walk of Fame star this week. The actor, 43, who…
Dwayne “The Rock” Johnson joins ‘RoboForce: The Animated Series’
December 1, 2023
The Nacelle Company; ABC/Paula LoboDwayne Johnson and Dany Garcia's Seven Bucks Productions is…
Stephen Colbert getting back to ‘The Late Show Monday’ following appendix surgery
December 1, 2023
CBS/Mary Ellen MatthewsABC Audio has confirmed Stephen Colbert will be back behind the desk at The…
“Doja who?” was Dionne Warwick’s reaction to her song being sampled in “Paint the Town Red”
December 1, 2023
Weiss Eubanks/NBCUniversalDoja Cat's "Paint the Town Red" became her second number one a few months…
Jodie Foster on the how “amazing” it is acting in her 60s, mentoring and Marvel movies
December 1, 2023
Elyse Jankowski/FilmMagicJodie Foster's first Oscar nomination came at just 14 years old for her…
Reality Roundup: Rachel Leviss gets a podcast, ’90 Day Fiancé’ couple has a baby and more
December 1, 2023
Have no fear, your reality roundup is here! Here's a look at what happened in the world of reality…