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Advertisers are readying their checkbooks for February’s Super Bowl LVIII.

A Paramount spokesperson told ABC Audio that CBS is “ahead of schedule” selling its ad spots for the big game; at $7 million for a 30-second ad, they’re “virtually sold out.”

The big ad buy is coming at a time when traditional networks are seeing a decline in advertising dollars. Considering that, companies might see a big investment for the game something of a Hail Mary play to get their wares in front of consumers’ eyeballs, as the Super Bowl is traditionally one of the most-watched broadcasts of the year.

Super Bowl LVIII will be presented by CBS live from Las Vegas, Nevada, on February 11.

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