Advertisers are readying their checkbooks for February’s Super Bowl LVIII.
A Paramount spokesperson told ABC Audio that CBS is “ahead of schedule” selling its ad spots for the big game; at $7 million for a 30-second ad, they’re “virtually sold out.”
The big ad buy is coming at a time when traditional networks are seeing a decline in advertising dollars. Considering that, companies might see a big investment for the game something of a Hail Mary play to get their wares in front of consumers’ eyeballs, as the Super Bowl is traditionally one of the most-watched broadcasts of the year.
Super Bowl LVIII will be presented by CBS live from Las Vegas, Nevada, on February 11.
Copyright © 2023, ABC Audio. All rights reserved.
Related Posts
Sara Bareilles opens up about her Broadway musical ‘Waitress’ coming to movie theaters
Bleeker StreetSugar, butter, popcorn! The Broadway hit Waitress: The Musical is now available to…
Meghan Trainor chooses The Grinch over husband Daryl Sabara
WonderyMeghan Trainor's had several Christmas hits over the past few years, including her current…
Could a Taylor Swift/Peter Gabriel duet happen? UK paper thinks so
Scott Legato/Getty ImagesTaylor Swift has collaborated with a variety of different artists both on…
Tate McRae talks about her onstage alter ego, Tatiana: “She doesn’t really give a s***”
Disney/Randy HolmesTate McRae's onstage alter ego, Tatiana, started out as an inside joke among her…
“Proud” Charlie Sheen talks changes, sobriety and the tiger-blooded “alien” version of himself
Sheen- and Maniscalco in 'Bookie' -- John Johnson/MaxIn an interview with People, Charlie Sheen —…
‘Barbie’, ‘Oppenheimer’, ‘Abbott Elementary’ and ‘The Bear’ among 2023 titles saluted by American Film Institute
Warner Bros. PicturesThe American Film Institute has named its 10 outstanding motion pictures and…
Ginuwine says he doesn’t remember the Justin Timberlake encounter described in Britney Spears’ book
Gallery BooksThere are many compelling stories in Britney Spears' memoir, The Woman in Me, but one…
Donald Glover and Maya Erskine navigate espionage, marriage in teaser trailer to ‘Mr. & Mrs. Smith’ series
Prime Video/David LeeOn Thursday, Prime Video released the globe-trotting teaser trailer to its…