Ever since Taylor Swift kicked off her Eras Tour, a huge portion of her catalog has re-entered the Billboard 200 album chart — she currently has six albums in the Top 25. But it seems all Taylor needs to do to pump up her streaming numbers even more is to open her mouth.
Billboard reports that according to Luminate, the company that provides it with sales data, Taylor’s announcement on Friday, May 5 that she was releasing Speak Now (Taylor’s Version) immediately sent fans to their computers to stream the original album.
Luminate says that the 17 tracks on Speak Now were streamed 6.7 million times — an increase of 137% — on May 6, the day after the announcement.  Among the album’s tracks that more than doubled in streams included “Mine” — which increased by 175% — and “Back to December,” which increased by 124%.
Streams for the songs “Mean” and “Better than Revenge” also increased, as did “Enchanted,” the one Speak Now song that Taylor has played at every Eras Tour show.
And because everything associated with Taylor apparently turns to gold, streams for the British band The 1975 increased by 14% last Thursday. That was the day after those rumors that lead singer Matty Healy and Taylor were dating began. Healy also showed up at one of Taylor’s Nashville shows, performing with her opening act, Phoebe Bridgers.
Copyright © 2023, ABC Audio. All rights reserved.
Related Posts
Jennifer Garner, Mark Ruffalo, Judy Greer reunite for the 20th anniversary of ’13 Going on 30′
April 23, 2024
Snap Stills/REX/ShutterstockJennifer Garner, Mark Ruffalo and Judy Greer are celebrating 20 years…
Music notes: Dua Lipa, Taylor Swift and more
April 23, 2024
Music videos by Dua Lipa and Tyla will be screened at the upcoming Tribeca Festival, which will…
‘Blink Twice’ trailer: Zoë Kravitz’s directorial debut starring fiancé Channing Tatum is here
April 23, 2024
Amazon MGM StudiosThe trailer for Zoë Kravitz's directorial debut, Blink Twice, has arrived.The…
’20 Days in Mariupol’ and ‘STILL: A Michael J. Fox Movie’ among first nominees for 84th Peabody Awards
April 23, 2024
Apple TV+On Tuesday, 41 nominees from the Documentary, News, Public Service and Radio/Podcast…
Apes, together viral: 20th Century Studios not monkeying around with ‘Kingdom of the Apes’ promo stunt
April 23, 2024
20th Century StudiosIn a stunning gag that 20th Century Studios head Steve Asbell rightly predicts…
Harry Styles, Tyla nominated for UK’s prestigious Ivor Novello Awards
April 23, 2024
Erskine/ColumbiaHarry Styles and Tyla are among the nominees for this year's Ivor Novello Awards,…
Now that she’s a mom, Rihanna regrets hitting the red carpet with her “panties out”
April 23, 2024
Larry Busacca/Getty ImagesOver the years, Rihanna has worn her share of stunning red carpet looks —…
Both ‘Mean Girls’ movies coming to 4K Ultra HD Blu-ray on April 30
April 23, 2024
Paramount PicturesGet in, loser, we're going Blu-ray shopping: Both the 2004 original Mean Girls…