Olivia Rodrigo is trying to make sure that less economically advantaged fans have a chance to see her upcoming tour — and if she pulls it off, she might introduce a major change in the concert industry.
Registration for tickets to Olivia’s GUTS World Tour are underway now through Sunday, but her concert promoter Live Nation announced that a limited edition of what she’s calling “Silver Star Tickets” will be available. A limited number of tickets will cost just 20 bucks each, and must be purchased in pairs, with a limit of two per purchase.
The seat locations will be revealed the day of the show when the fans show up at the venue box office to pick them up. The seats might be located in any area, including the floor, upper and lower levels or limited-view sections.
According to Billboard, the trick will be to keep the Silver Star Tickets out of the hands of scalpers, who’d love to buy those tickets for $20 and then resell them at a huge markup. However, Billboard reports that Olivia’s team has plans in place to keep this from happening, including directly selecting fans to participate, and requiring fans to pick up the tickets in person.
Not knowing where the tickets are located makes it very difficult for scalpers to sell them on third party websites like StubHub, Billboard reports, because those sites require sellers to list where the seats are.
As Billboard writes, Olivia’s plan “places enough hurdles in front of scalpers that most will hopefully be deterred from taking advantage” of the program, adding, “If the strategy is successful, it’s easy to see it being duplicated by other artists.”
The GUTS World Tour launches in February in Palm Springs, California.
Copyright © 2023, ABC Audio. All rights reserved.
Related Posts
Andy Cohen on his close relationship with John Mayer: “Let them speculate!
May 9, 2024
Rodin Eckenroth/Getty ImagesAndy Cohen and John Mayer are BFFs who are extremely close, but the…
Fandango now letting you order your popcorn, soda and more with your movie tickets
May 9, 2024
Getty ImagesFor even the biggest movie lovers, there's usually a major downside to going to the…
‘Lord of the Rings’ team back together for ‘The Hunt for Gollum’
May 9, 2024
Courtesy Warner Bros/New Line CinemaOn Thursday, Warner Bros. Pictures and New Line Cinema…
Olivia Rodrigo is Songwriter of the Year, “Calm Down” is Song of the Year at ASCAP Pop Music Awards
May 9, 2024
Disney/Randy HolmesOlivia Rodrigo and her musical partner Dan Nigro were named Pop Songwriters of…
In Brief: Sydney Sweeney to play female boxer Christy Martin
May 9, 2024
Deadline reports Twilight's Taylor Lautner, Modern Family‘s Sarah Hyland, Four Weddings and a…
‘Doctor Who’ returns with a new Doctor, a new home and a new slant
May 9, 2024
James Pardon/Bad Wolf/BBC StudiosThere's a new Doctor in the house! A new season of Doctor Who…
Adam Levine says after 20 years, Maroon 5 is “really lucky” that they “actually don’t want to kill each other”
May 9, 2024
Mathieu BittonMaroon 5 has been together for more than 20 years, and singer Adam Levine says it's…
Report: ‘Succession’s’ Jeremy Strong in talks to play Springsteen manager Jon Landau in ‘Nebraska’ film
May 8, 2024
Jamie McCarthy/Getty ImagesSuccession star Jeremy Strong may have found his next role. Variety…