Doja Cat‘s new album Scarlet is here, and to mark the occasion, she’s unveiled a new collaboration with Skechers.
The “Doja’Lite” is a riff on the brand’s D’Lites, made famous by Britney Spears and Christina Aguilera. A “refreshed take on this iconic sneaker silhouette,” the Doja’Lite comes in either black or white.
“To be designing a shoe that my peers have worn back in the day … it’s really, really cool. I feel like I’m part of history,” Doja says in a video posted on the Skechers Instagram.
“I wanted to make something that I knew I would talk about and be proud of,” Doja adds in a video introducing the collab. “I wanted to do something that intersected with my album. I love the idea of bringing Scarlet into the Skechers world.”
Along with the arrival of Scarlet, Doja has also released a new video for the track “Agora Hills,” which she co-directed with Hannah Lux Davis. In the video, she plays multiple roles, including the leader of a girl gang who wanders through what looks like a suburb after an apocalypse.
In the lead-up to the release of Scarlet, life-size replicas of the Scarlet character — which looks like a naked Doja covered in blood — were placed in various locations. Each one had a QR code that fans could scan for a preview of the album. On her Instagram Story, Doja posted multiple photos of fans who stopped to take pics of one of the replicas and added comments on their outfits and dance moves.
(Video contains uncensored profanity.)
Copyright © 2023, ABC Audio. All rights reserved.
Related Posts
Dabney Coleman, ‘9 to 5’ and ‘Tootsie’ star, dead at 92
May 17, 2024
CBS via Getty ImagesDabney Coleman, best known for his role as the sexist boss of Dolly Parton,…
Music notes: Olivia Rodrigo, Sabrina Carpenter and more
May 17, 2024
Olivia Rodrigo's debut album, SOUR, just hit a major milestone. It's now the all-time…
Hear Miley Cyrus sing Talking Heads, Demi Lovato sing The Temptations
May 17, 2024
A24Miley Cyrus and Demi Lovato are two artists who can pretty much sing anything, and they both…
Laura Dern, Margaret Qualley to star in series adaptation of ‘Forever, Interrupted’
May 17, 2024
Stuart C. Wilson/Getty Images, Pascal Le Segretain/Getty ImagesLaura Dern and Margaret Qualley are…
‘Young Sheldon’ goes out with a big bang: series finale hits four-year audience high
May 17, 2024
Robert Voets/2024 Warner Bros. Entertainment Inc.It’s no theory – Young Sheldon went out with a big…
New Music Friday: Bebe Rexha, Dinah Jane, NKOTB and more
May 17, 2024
Bebe Rexha is back with a new single, "Chase It (Mmm Da Da Da)," which also has a video to go with…
Report: Taylor Swift and Travis Kelce stayed in $21,000 per night Italian villa
May 17, 2024
Kevin Mazur/TAS24/Getty Images for TAS Rights ManagementTaylor Swift had a few days off before her…