If you’ve ditched your pricey cable bill in favor of streaming entertainment, you’re not alone.
The experts at Insider Intelligence say by the end of 2023, the number of so-called cord-cutters in this country will surpass the number of people paying for traditional TV for the first time.
The cord-cutters’ numbers have been growing for years, but this year will finally be the year they outnumber their cable customer counterparts, according to the research service.
The number of cord-cutters plus people who have never paid for TV will grow to 144.1 million by the end of this year — that’s a jump of 12.5% from last year alone.
U.S. non-pay TV viewers — the sum of cord-cutters and cord-nevers — will grow by 12.5% to 144.1 million by the end of 2023.
In fact, by 2027, the number of people who watch their entertainment without going through their local cable company will “effectively double” the number of traditional pay TV viewers, the industry analysts say.
“Regardless of how one defines pay TV, there is an unmistakable attrition in the number of people who are willing to pay upwards of $100 a month for a live TV bundle,” said Paul Verna, vice president of content at Insider Intelligence.
He adds, “The cord-cutters have won.”
Verna says cable companies will be forced to adapt to survive, catering to a public now used to streaming their news, sports and entertainment via the internet, instead of through their set-top boxes.
Copyright © 2023, ABC Audio. All rights reserved.
Related Posts
Music notes: Sabrina Carpenter, Justin Bieber and more
May 16, 2024
Did you watch The Idea of You on Prime Video and come away from it wishing the film's boy band was…
Ed Sheeran surprises college students, performs alongside them
May 16, 2024
ABC/Paula LoboOne of Ed Sheeran's favorite things to do is drop in on schools unexpectedly and meet…
Blake Lively is Lily Bloom in first trailer for ‘It Ends with Us’
May 16, 2024
Jose Perez/Bauer-Griffin/GC Images via Getty ImagesThe trailer for the upcoming film adaptation of…
Stephen Sanchez records new original song for soundtrack of Disney+ Beach Boys documentary
May 16, 2024
Mercury RecordsStephen Sanchez is putting his retro sound to good use. The "Until I Found You"…
Olivia Munn speaks on her breast cancer journey in first TV interview since surgeries
May 16, 2024
ABC NewsOlivia Munn is opening up in her first TV interview since revealing her most recent…
Kelly Clarkson recalls doing karaoke with Amy Winehouse years before Amy was famous
May 16, 2024
Weiss Eubanks/NBCUniversalWhen Amy Winehouse died tragically in 2011 at age 27, she was a global…
Adam Driver reteams with Jim Jarmusch for new film with Cate Blanchett
May 16, 2024
Brent N. Clarke/FilmMagic via Getty ImagesAdam Driver is reteaming with Jim Jarmusch for his…
New songs by Benson Boone, Jelly Roll & more featured on soundtrack for new movie ‘Twisters’
May 16, 2024
Atlantic RecordsThe upcoming movie Twisters, described as a "current-day chapter" of the 1996 film…