The Weeknd is of Ethiopian descent, and Ethiopia is known as the “birthplace of coffee” because the first coffee ever consumed, back in the mid-15th century, came from beans obtained from that country. That’s why it makes so much sense that the singer has teamed up with Blue Bottle Coffee for a new brand and product line.
Samra Origins coffee is named after Weeknd’s mom, Samra. In a statement, he says, “Growing up, I watched my mother perform … a traditional Ethiopian coffee ceremony. This sensory experience helped shape my understanding of community and taught me to always honor my roots.”
He adds that the coffee is “a true passion project” that he hopes “will inspire curiosity and encourage support for Ethiopia’s people.”
Samra Origins launches May 9 exclusively at SamraOrigins.com. The first coffee available is a limited edition called Exceedingly Rare Ethiopia Wolde Faye Koricha COE #7 and it ain’t cheap: it costs $65 for less than a quarter of a pound.
A new blend coming this summer was developed by having Weeknd and his mom taste various blends, so they could create one that tastes the same as the coffee she makes at home. That’ll be available online and in select Blue Bottle cafes in the U.S.
As part of the partnership, Blue Bottle is making a donation to Weeknd’s XO Humanitarian Fund, which supports the United Nations World Food Programme.
Copyright © 2023, ABC Audio. All rights reserved.
Related Posts
Barbra Streisand explains Ozempic comment: “I forgot the world is reading!”
April 30, 2024
Melissa McCarthy and Barbra Streisand in 2016; Kevin Mazur/Getty Images for BSBWhile she was around…
Blake Lively, Justin Baldoni appear in ‘It Ends With Us’ first-look images
April 30, 2024
Sony PicturesFirst-look images for the highly anticipated film It Ends With Us have arrived.Images…
‘The Idea of You’ star Nicholas Galitzine names his favorite boy band song
April 30, 2024
Prime VideoIn the new movie The Idea of You, Anne Hathaway plays a 40-year-old mom who falls in…
Margot Robbie could go from Barbie to an angel in comic book adaptation ‘Avengelyne’
April 30, 2024
Disney/Scott KirklandDon't Worry Darling director Olivia Wilde and X-Men movie producer Simon…
Chris Hemsworth talks health, the disappointment of ‘Thor 4’ and more in ‘Vanity Fair’
April 30, 2024
'Furiosa' stars Anya Taylor-Joy and Hemsworth -- Disney/Greg Williams)In an extensive cover piece,…
Get the story behind Selena Gomez’s delicious love note from Benny Blanco
April 30, 2024
Allen J. Schaben / Los Angeles Times via Getty ImagesOn her Instagram Story Monday, Selena Gomez…
Prime Video’s ‘Fallout’ attracts 65 million viewers
April 30, 2024
Prime VideoFallout's April 10 debut was so big that Prime Video renewed the sci-fi series for a…
Katy Perry wants fans to have “strong feelings” about her music, not her haircut
April 30, 2024
Disney/Eric McCandlessKaty Perry appeared on American Idol on April 29 with a shoulder-length shag…