Over the last few years, dozens of colleges and universities have launched courses devoted to Taylor Swift, with most of them about her songwriting and her lyrics. But the University of Houston is taking things one step further with a new course that comes complete with friendship bracelets and Easter eggs.
Next spring the school’s C.T. Bauer College of Business will offer a class called The Entrepreneurial Genius of Taylor Swift, which will cover Taylor’s expertise in marketing, fan engagement, community building and brand strategies, reports the Houston Chronicle.
Students will learn about how Taylor’s skill in all these fields has led her to rack up a reported net worth of $1 billion and allowed her to dominate the recording, touring and even movie industries. Each session of the course will be themed around one of Taylor’s albums or eras.
All students will receive friendship bracelets, reports The Chronicle. Plus, professor Kelly McCormick will play “surprise songs” during breaks, and Easter eggs will be hidden in the class materials.
McCormick is a Swiftie who realized while attending the Eras Tour that students could learn a lot from Taylor — the #1 lesson, she says, is the way she treats her fans.
“She is beloved because she truly does so much to make sure they are happy, appreciated and feel like they are important to her,” McCormick says. “If every company acted that way about their customers — they’d have way more customers.”
Copyright © 2023, ABC Audio. All rights reserved.
Related Posts
Citing mental health, Miss USA 2023 Noelia Voigt announces she is resigning title
May 6, 2024
Paul Archuleta/Getty Images2023 Miss USA pageant winner Noelia Voigt announced Monday that she had…
Jennifer Lopez on touring with kids, Met Gala gown: “It’s not about comfort”
May 6, 2024
ABC NewsJennifer Lopez will walk the red carpet at the 2024 Met Gala on May 6, and while she's…
Vin Diesel’s ‘Riddick’ sequel about to blast off
May 6, 2024
'Riddick' - Universal Pictures Home EntertainmentVin Diesel's next adventure as the night…
Britney Spears denies “breakdown” reports: “I wish my life was as wild as it has been portrayed!!!”
May 6, 2024
Britney Spears took to Instagram on May 6 to state once and for all that she did not have a…
Taylor Swift has now been #1 for a “Fortnight,” but her 14-spot Hot 100 domination shrinks to three
May 6, 2024
Beth Garrabrant"Fortnight" means two weeks, and that's officially now long Taylor Swift's song of…
Tracy Morgan to star in ‘The Neighborhood’ spin-off ‘Crutch’ for Paramount+
May 6, 2024
Paul MobleyLegendary comedian Tracy Morgan will star in the title role of a forthcoming Paramount+…
Ed Sheeran explains why he gave a #1 hit to Justin Bieber
May 6, 2024
ABC/Paula LoboIn 2015, Justin Bieber topped the chart with "Love Yourself," which was co-written by…
Ewok bounty hunters and Darth Jar Jar? The galaxy’s mixed up in ‘LEGO Star Wars: Rebuild the Galaxy’ teaser
May 6, 2024
LucasfilmLucasfilm has released the teaser to LEGO Star Wars: Rebuild the Galaxy, in which the very…